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HemoCue launches revitalized brand

For decades, HemoCue has been a trusted name at the forefront of accuracy and reliability in diagnostics, no matter where the point of care may be. As the healthcare landscape evolves at an unprecedented pace, HemoCue evolves too, embracing the future with renewed commitment.

To continue advancing what’s possible at the point of care, we have refocused our purpose and visual expression. This change is not just a rebrand; it’s a celebration of our time-tested expertise and an affirmation of our commitment to the communities we serve.

Today, we’re proud to unveil our evolved brand platform. With a renewed focus, we’re advancing care, test by test, everywhere.

Discover more here


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