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HemoCue’s new era

For decades, HemoCue has been a trusted name at the forefront of accuracy and reliability in diagnostics, no matter where the point of care may be. As the healthcare landscape evolves at an unprecedented pace, HemoCue evolves too, embracing the future with renewed commitment.

To continue advancing what’s possible at the point of care, we have refocused our purpose and visual expression. This change is not just a rebrand; it’s a celebration of our time-tested expertise and an affirmation of our commitment to the communities we serve. It reflects the expertise and care our people show for customers and partners around the world. And it shows our dedication to providing accurate, reliable diagnostics that make a real difference at the point of care.

With over four decades of experience behind us, we stand ready to tackle future challenges head-on. From our accuracy-engineered devices to our global network of partners we are equipped to provide solutions that enhance patient care and streamline diagnostic workflows, now and in the future. Our evolved brand is the strategic north star that will guide us as we strive to be a foundational force that advances healthcare one test at a time.

We’re HemoCue, and we’re
Advancing care, test by test, everywhere

Portrait photo of the President at HemoCue
“As we step into a new phase for HemoCue, I am humble to our strong legacy and very excited for our journey ahead. Our evolved brand is not just a new look; it is a renewed promise to the many healthcare providers and patients who rely on us globally. We are committed to advancing care with every test, empowering communities worldwide with the accuracy and reliability that will continue to be our hallmark. Together, we will continue to innovate and make a good and significant difference, test by test, everywhere.”

Kasper Schweitz, President

Portrait photo of the Senior Director of Global Marketing at HemoCue
“Our journey to respectfully and thoughtfully revitalize the HemoCue brand reflects our passion for clearly communicating our legacy and expertise in point-of-care testing along with our continued aspiration to make an even greater impact for patients, clinicians, and our partners. We believe that our revitalized brand and purpose statement is a strong tribute to our ambition of advancing care, test by test, everywhere.”

Monika Gram Ritter, Senior Director Global Marketing


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