Partnerships have always been an essential ingredient to our success. We have cultivated strong partnerships with our customers, distributors, and channel partners, built lasting bonds with NGOs, and collaborate with medical professionals and researchers to advance care and ultimately create a sustainable impact on global health.
Jack Van’t Groenewout
Senior Director, Global Sales
“Successful relationships are built on mutual trust, integrity and openness. Our partners and distributors play an integral part in building customers’ trust in our brand. It’s their local knowledge and their dedication that lets HemoCue be a truly global partner in health.”
Partnership with Novo Nordisk
In February 2024, we entered a partnership with Novo Nordisk to improve point-of-care diagnostic testing for children with type 1 diabetes in low- and middle-income countries. The partnership supports Novo Nordisk’s Changing Diabetes® in Children (CDiC) programme, which provided free life-saving medicine to more than 52,000 children with type 1 diabetes in low-resource settings in 2023 and aims to reach 100,000 children by 2030.
The partnership means that HemoCue® HbA1c 501 Systems are placed in more than 400 clinics in 30 countries across Africa, Latin America, and Southeast Asia. HbA1c test is a blood test that measures the average blood sugar levels and a vital tool for effective diabetes management. HbA1c at the point of care mainly offers an opportunity for more timely treatment changes. With proper diabetes monitoring using HbA1c and subsequent compliance to treatment, fewer children may suffer the risk of diabetes-related complications.
With the monitoring of HbA1c, HemoCue supports local partners and end users to ensure the commitment to long-term sustainability and continuity of care.
Eradicating Anemia in India
Anemia is a serious global public health problem with lasting consequences on children’s lives. In the worst cases, it can lead to child mortality. In India, the data shows staggering prevalence numbers in the age group 0-19 years which has led to a commitment by the Government of India to eradicate anemia by 2047. HemoCue has partnered with India in the fight against anemia for over 10 years through various national public health initiatives.
The Anemia Mukt Bharat (AMB) program was launched by the Ministry of Health and Family Welfare in 2018. The program aims to reduce the prevalence of anemia among various groups including children, adolescents and women of reproductive age by intensifying initiatives, strengthening the existing mechanisms and developing newer strategies for managing anemia.
HemoCue has supported the AMB program through various initiatives such as the T3 (Test, Treat and Talk) screening and intervention camps hosted by AIIMS (All India Institute of Medical Sciences) throughout the country, one of the key strategies for AMB. The camps help test, monitor and track anemia rates among wider populations. They are also used as forums to educate people on lifestyle and diet changes to increase iron levels.
“At Abena A/S, we greatly appreciate our collaboration with HemoCue. The products are of high quality, they are reliable and easy to operate. As a sales manager for a large team, I particularly notice the high level of service that HemoCue always offers in the form of quick support and, not least, the professional product training of our employees and customers.”
Jette Korneliussen, Sales Manager at Abena A/S
“Working with HemoCue as a channel partner is a great opportunity for us to provide our clients with a quality range of products and a consistent supply. With HemoCue, we save time to save lives.”
Bismark Boateng, Business Development Manager at Alos Paraklet Healthcare Limited
“I have been working with HemoCue products since 2006 and from the start, I’ve had a wonderful partnership with HemoCue colleagues. The global team take the time to understand our markets and provide immense support, particularly around tenders. The global product managers are heavily invested in our business in the Pacific, and we work collectively to support our customers. I am passionate about the HemoCue product line and am proud to be associated with a company of such a prominent standing in the world of point-of-care testing.”
Danielle Brown, HemoCue Product Manager at Radiometer Pacific
“HemoCue is the most reliable partner we have had for the past 40 years. It’s always a pleasure working with professional partners like HemoCue.”
Rizwan Feroz, Director of Sales at S. Ejazuddin & Co.
HemoCue is represented globally through our subsidiaries, partners and distributors. Find your nearest HemoCue representative here.
